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How to Create Your Beautiful Trade Show Display

Have you been given the somewhat daunting task of selecting, and preparing for a trade show? Are you totally unsure of where to start, or how to navigate this new process? At Denver-based Diers Exhibit Group we make it a point to lend a helping hand. Our ultimate goal is to give you advice that will [...]

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Express Your Brand With Xpressions CONNEX

Our new Xpressions CONNEX transforms the Xpressions SNAP pop-up display into an exciting modular display system perfect for trade show or event environments  The key to unlocking your creativity is simple innovation to the XpressionsSNAP frame: a simple clip on the hub and the addition of a trapezoid and square connecting shelf along with the original rectangular [...]

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Tis The Season For Trade Show Truss Systems

Two days ago Starbucks shelved the white cups, and started pouring those popular pumpkin spiced lattes into the red holiday cups.Do you know what that means?The holiday countdown has begun.Bring on the peppermint mocha!At Starbucks, a new menu is soon to emerge. People will come from near and far just to get the seasonal chocolate [...]

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4 Powerful P Words for Trade Show Newbies

If you're new to exhibiting at trade shows. It can be overwhelming. Trust me, I get it.  I like to remind myself to take it  step by step, day by day, and it usually puts things back into perspective. Don't get ahead of yourself, and don't try to make every decision at once. Just take things as they [...]

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4 Ways to Conquer Your Industry With Trade Show Displays

I have a Willie Nelson song on repeat in my mind this morning: "On the road again, just can't wait to get on the road again." I think the song was triggered by a picture I received from my dad, and the fact that he is literally on the road again. If this is your first time [...]

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Join the Diers Exhibit Group Family

Family-Run Trade Show Display Company in Denver, Colorado Diers Exhibit Group is a small, Denver based, and family run trade show display company. My dad, Jeff Diers, started Diers about 18 years ago. This is my dad in the infant years of Diers. He used to wear ties and even tuck pens into his shirt pocket. You [...]

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4 Tips For Working A Trade Show Booth

It’s known that trade shows are essentially opportunities. You have the opportunity to engage an audience, pitch your product or service, and garner sales leads. It is important to research the event you’re attending ahead of time; gain an understanding of what your competitors are bringing to the table. This will insure you have a solid [...]

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3 Ways to Stay Comfortable & Healthy on the Show Floor

Preparation for a couple days on the exhibit floor goes far beyond picking the perfect trade show display, or planning your exhibit schedule. It is also important for you, and your staff to be comfortable and attentive. Wearing comfortable clothing, and giving your body the proper nutrients can improve work attitude and performance. Most trade [...]

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An “Oh So” Brief History of Silicone Edge Graphics

Six years ago, while attending EuroShop, the global showcase of all things lighting, retail, and tradeshow, I was introduced to “Silicone Edge Fabric Graphics” or “SEG.” At the time, the term was like a glob of peanut butter on the roof of my mouth. Now, Silicone Edge Graphics slides off my tongue like syrup and [...]

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Trade Show Exhibiting Can Be Enjoyable

On May 22, 2014 I was lucky enough to attend and exhibit at the Colorado Cannabis Summit hosted by the Exdo Event Center in Denver. This was one of the few times that Diers Exhibit Group has actually exhibited at an event. That might seem strange because we sell trade show exhibits, but it is a [...]

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