Site Information

 Loading... Please wait...


​Back to the Basics: Tips from a Trade Show Amateur

Posted by Lexi Macan on

As you may know, I am a newbie to the trade show industry. I had no previous experience and virtually no knowledge of the industry prior to joining the Diers team in May. Taking this into consideration, I thought it wise to do a little research and take this opportunity to remind you of the basics. Whether you are an expert or a novice like me, these tips and tricks are definitely beneficial to keep in mind when preparing for trade shows.

1. Wear comfortable shoes--not new ones! I know from experience that whenever I get new shoes, I want to show them off. However, wearing new shoes for long hours (especially when you’re standing) can be miserable. Take the time to wear new shoes around your house for a few hours everyday to break them in prior to the show. Bringing a backup pair wouldn’t hurt either!

2. NETWORK, NETWORK, NETWORK! The goal is to grow your business, right? Well, the best way to do this is to meet people! Don’t be afraid to approach anyone, and make sure to have plenty of business cards! The more connections you make, the more leads you get, and the better your company does in the long run. Put yourself out there! After all, that’s why you’re there!

3. Come early. Coming early gives you the opportunity to see what your competition’s strategy is and how you can gain an advantage. You can adjust your display to more prominently feature a certain product or concept. It also allows you to have more intimate conversations with early birds since it’s before the show turns into a crazy circus with people running around like madmen. Being early will also calm your nerves. You have time to gather yourself and get in the zone.

4. Learn from your competitors and BE FRIENDLY! One big mistake you can make is thinking your display is already perfect and you don’t need to change it. Don’t fall into this way of thinking! Figure out what is working for your competition and what isn’t, and take this knowledge to adjust your own display to make it more powerful and effective. Another thing: be friendly competition! Don’t be afraid to talk to your competitors. Who knows, they just might have a client who needs something they don’t offer and send them your way! There’s nothing wrong with being nice, even to competitors!

5. Don’t rely on your memory--take notes! I know about this all too well. I’m sitting in class, it’s time to leave, I pack up, and then the professor hits us with some very important sounding information. Instead of getting my notes and pen back out like I know I should, I think to myself, “Oh, it’s okay. I’ll remember it.” Do I remember it? Nope. The same goes for trade shows. You will meet many people and have numerous conversations in a short time frame. How are you supposed to remember everything? Don’t give yourself the opportunity to forget anything. Even if you’re sure you’ll remember, take notes. Carry your notebook with you at all times so you don’t miss anything important. You (and your company) will thank you later.

Although I have not yet personally attended a trade show, I know these tips are helpful. Being comfortable makes you feel good which puts you in a better mood, making it easier to be friendly and network. Being friendly and networking grow your business. Yes, there is more to the trade show industry, but it’s always good to go back to the basics.

Meet Lexi our New Intern

Meet Lexi! The newest addition to Diers Exhibit Group. Hi there! I’m Lexi Macan and I am happy to be the newest member of the Diers team! Born and raised in Fort Collins by two parents who both graduated from Colorado State University, I grew up knowing I wanted to be a CSU ram. Ever since [...]

Read More »

Introducing Trade Show Charging Stations With USB Ports

Introducing. . . Charging Stations with USB PortsAt your last trade show, did you struggle with your cell phone constantly dying? If not, you are a true anomaly! Would you also email me with your cell phone provider, and style? When you attend a trade show for business you have the responsibility of working the floor, or [...]

Read More »

5 Reasons an RPL is the Display of Your Dreams

A while ago I was with a group setting up for a show. They had recently just purchased a 10ft RPL and were excited to see how it looked set up and in action. The booth consisted of other displays as well, but I was given the task of figuring out the RPL, as they installed [...]

Read More »

​The 5 Counters That Can Turn Your Exhibit Around

Every display needs a counter as a first-stop for show attendees. Counters take mundane exhibits to the next level through a professional vibe and appearance. Think about when you walk into an office. You head towards the reception desk to sign in and collect information on your next steps. This should happen when you step [...]

Read More »

It's A Marshmallow World in the...Summer?

I can hear it now, Dean Martin crooning about fresh powder turning the ground into a marshmallow world. I know, I know, the last thing you want to hear about is more snow. We have finally escaped winter’s clutches and broke forth into a warm spring, so why am I bringing up the popular Christmas song?Because [...]

Read More »

The Versatility of a Formulate Master Display

Versatile items are in high demand. Everyone wants the latest product that not only makes life simpler by doing more than one job, but also allows for personal customization.In keeping with this trend, we have a display that is one of our most versatile yet! The Formulate Master Kits and Connectors allow you to design your booth [...]

Read More »

Taking a Closer Look at National Day of Prayer

National Day of Prayer has long been a tradition in the USA, going all the way back to the first call of prayer in 1775 when Congress requested the colonies to pray for wisdom in forming the nation. While things have greatly changed since that time, we still have the opportunity to unite as a [...]

Read More »

Backlit Displays and Lots of Guacamole

So, you have a trade show display, and you like it a lot. You have the cool graphics that excite and draw customers in. You have the counters and kiosks with monitors that you use for product demos. You have even been handing out the best swag in town, and people know it. Your booth [...]

Read More »

20 Years Later & We've Still Got It!

I remember 20 years ago when my dad first started working from home. He had an empty desk, a filing cabinet with just a few files, and an old-school phone. It has been an exciting journey for him, and for our family. Blood, sweat, and tears have gone into this business, and Diers Exhibit Group is [...]

Read More »