I think we all remember several years ago when cannabis was legalized in Colorado, especially us Coloradans. Legalization had an impact on various businesses and industries in our state. I know for the trade show industry, we saw a rise in trade show interest. Many of the outdoor festivals started to expand and build lucrative events in the trade show space. Many companies rebranded and started second businesses under the “cannabis” umbrella. From constructions companies, to marketing companies, to dispensaries, everyone was trying to get a piece of the action. Each new client we acquired was an opportunity for us to invest into the new and prosperous industry.
I sense a new wave of excitement and innovation with the legalization of hemp and CBD. We have plenty of new clients coming through that are in the hemp and/or CBD space and are starting to attend trade shows. I was recently in Baltimore, MD attending one of my favorite trade shows: Natural Products Expo East, which focuses on the natural products industry. This year, an entire floor of the trade show was dedicated to “hemp." Also, on the main trade show floor there were several CBD companies. I also attended Natural Products Expo West in Anaheim, CA last March. I did not see a section dedicated specifically to hemp, but there were several CBD companies in attendance. I am still wrapping my mind around the development in this industry, with the legalization, I think the industry has major potential for growth and development.
If you are a hemp or CBD company that is looking to get involved in an upcoming trade show, please reach out to us. We are actively educating our staff on the movement in this space and will be able to direct you toward great trade shows that can bring more awareness to your brand and a strong ROI.
Contact us today!
When I am on a sales call with a client, I often ask the dreaded question: What’s your budget? That question is the worst, but still essential. I don’t like asking this question because I never know what response I’m going to get. I have to be ready for anything, I could get immediate frustration [...]
I get a little nervous when I have to describe my career. It's the inevitable question that comes up in so many conversations, "What do you do for a living?” When someone asks, I typically fumble my words, get a little flustered and say something like, I sell trade show displays for trade shows. I [...]
2018 has been an exciting year at Diers Exhibits. We have been working on some special trade show display designs that our team is extra excited to share with you. Our designs are developed for companies across the board. The trade show display world is a melting pot of many industries that exhibit at a [...]
As you may know, I am a newbie to the trade show industry. I had no previous experience and virtually no knowledge of the industry prior to joining the Diers team in May. Taking this into consideration, I thought it wise to do a little research and take this opportunity to remind you [...]
Meet Lexi! The newest addition to Diers Exhibit Group. Hi there! I’m Lexi Macan and I am happy to be the newest member of the Diers team! Born and raised in Fort Collins by two parents who both graduated from Colorado State University, I grew up knowing I wanted to be a CSU ram. Ever since [...]
Introducing. . . Charging Stations with USB PortsAt your last trade show, did you struggle with your cell phone constantly dying? If not, you are a true anomaly! Would you also email me with your cell phone provider, and style? When you attend a trade show for business you have the responsibility of working the floor, or [...]
A while ago I was with a group setting up for a show. They had recently just purchased a 10ft RPL and were excited to see how it looked set up and in action. The booth consisted of other displays as well, but I was given the task of figuring out the RPL, as they installed [...]
Every display needs a counter as a first-stop for show attendees. Counters take mundane exhibits to the next level through a professional vibe and appearance. Think about when you walk into an office. You head towards the reception desk to sign in and collect information on your next steps. This should happen when you step [...]
I can hear it now, Dean Martin crooning about fresh powder turning the ground into a marshmallow world. I know, I know, the last thing you want to hear about is more snow. We have finally escaped winter’s clutches and broke forth into a warm spring, so why am I bringing up the popular Christmas song?Because [...]