Site Information

 Loading... Please wait...

Blog

​Back to the Basics: Tips from a Trade Show Amateur

Posted by Lexi Macan on

As you may know, I am a newbie to the trade show industry. I had no previous experience and virtually no knowledge of the industry prior to joining the Diers team in May. Taking this into consideration, I thought it wise to do a little research and take this opportunity to remind you of the basics. Whether you are an expert or a novice like me, these tips and tricks are definitely beneficial to keep in mind when preparing for trade shows.

1. Wear comfortable shoes--not new ones! I know from experience that whenever I get new shoes, I want to show them off. However, wearing new shoes for long hours (especially when you’re standing) can be miserable. Take the time to wear new shoes around your house for a few hours everyday to break them in prior to the show. Bringing a backup pair wouldn’t hurt either!

2. NETWORK, NETWORK, NETWORK! The goal is to grow your business, right? Well, the best way to do this is to meet people! Don’t be afraid to approach anyone, and make sure to have plenty of business cards! The more connections you make, the more leads you get, and the better your company does in the long run. Put yourself out there! After all, that’s why you’re there!

3. Come early. Coming early gives you the opportunity to see what your competition’s strategy is and how you can gain an advantage. You can adjust your display to more prominently feature a certain product or concept. It also allows you to have more intimate conversations with early birds since it’s before the show turns into a crazy circus with people running around like madmen. Being early will also calm your nerves. You have time to gather yourself and get in the zone.

4. Learn from your competitors and BE FRIENDLY! One big mistake you can make is thinking your display is already perfect and you don’t need to change it. Don’t fall into this way of thinking! Figure out what is working for your competition and what isn’t, and take this knowledge to adjust your own display to make it more powerful and effective. Another thing: be friendly competition! Don’t be afraid to talk to your competitors. Who knows, they just might have a client who needs something they don’t offer and send them your way! There’s nothing wrong with being nice, even to competitors!

5. Don’t rely on your memory--take notes! I know about this all too well. I’m sitting in class, it’s time to leave, I pack up, and then the professor hits us with some very important sounding information. Instead of getting my notes and pen back out like I know I should, I think to myself, “Oh, it’s okay. I’ll remember it.” Do I remember it? Nope. The same goes for trade shows. You will meet many people and have numerous conversations in a short time frame. How are you supposed to remember everything? Don’t give yourself the opportunity to forget anything. Even if you’re sure you’ll remember, take notes. Carry your notebook with you at all times so you don’t miss anything important. You (and your company) will thank you later.

Although I have not yet personally attended a trade show, I know these tips are helpful. Being comfortable makes you feel good which puts you in a better mood, making it easier to be friendly and network. Being friendly and networking grow your business. Yes, there is more to the trade show industry, but it’s always good to go back to the basics.

Introducing Trade Show Charging Stations With USB Ports

Introducing. . . Charging Stations with USB PortsAt your last trade show, did you struggle with your cell phone constantly dying? If not, you are a true anomaly! Would you also email me with your cell phone provider, and style? When you attend a trade show for business you have the responsibility of working the floor, or [...]

Read More »


5 Reasons an RPL is the Display of Your Dreams

A while ago I was with a group setting up for a show. They had recently just purchased a 10ft RPL and were excited to see how it looked set up and in action. The booth consisted of other displays as well, but I was given the task of figuring out the RPL, as they installed [...]

Read More »


​The 5 Counters That Can Turn Your Exhibit Around

Every display needs a counter as a first-stop for show attendees. Counters take mundane exhibits to the next level through a professional vibe and appearance. Think about when you walk into an office. You head towards the reception desk to sign in and collect information on your next steps. This should happen when you step [...]

Read More »


Going Green in an Industry of Silver Solutions: When You Go Green, It Looks Good

Going Green in an Industry of Silver SolutionsIn many states, it is trendy to recycle.  I went to Portland recently, and felt cool when I was given only recyclable bags for my grocery's. I also felt cool when I was able to turn away said bags. In a very sly way I would look at [...]

Read More »


4 Reasons to Exhibit at the SIA Snow Show

The SIA Snow Show is one of the largest trade shows held at the Denver Convention Center every January. At Diers Exhibit we have the privilege of working with a handful of companies who attend the show, and exhibit each year.  I have attended the SIA Snow Show the last two years to oversee booth install and dismantle. [...]

Read More »


Lions and Tigers and 100-Day Return Guarantees; Oh My!

                                           All you have to do is click your heals together to be a part of our new promotion. We are now offering a 100-Day Return Guarantee on a handful of our Portable Modular & [...]

Read More »


Display Brilliance With An Eye-Catching Custom Exhibit

Diers Exhibit Group provides custom design and fabrication for modular, portable, and rental exhibits. We have a skilled design team that specializes in custom exhibits. We would love the opportunity to bring your unique ideas to life, and work with you to build an unforgettable trade show display. Our entire team is part of the [...]

Read More »


Dads of Diers: A Legacy of Passion

The Dads of Diers...A legacy of passion passed from one generation to the nextWe all know that father's play a significant role in the lives of their children, and the Diers story is no different. Virgil Diers, father to Diers Exhibit Group founder, Jeff Diers, played a significant role in the development and refinement of [...]

Read More »


Tis The Season For Trade Show Truss Systems

Two days ago Starbucks shelved the white cups, and started pouring those popular pumpkin spiced lattes into the red holiday cups.Do you know what that means?The holiday countdown has begun.Bring on the peppermint mocha!At Starbucks, a new menu is soon to emerge. People will come from near and far just to get the seasonal chocolate [...]

Read More »