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4 Powerful P Words for Trade Show Newbies

If you're new to exhibiting at trade shows. It can be overwhelming. Trust me, I get it.  I like to remind myself to take it  step by step, day by day, and it usually puts things back into perspective. Don't get ahead of yourself, and don't try to make every decision at once. Just take things as they [...]

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4 Ways to Conquer Your Industry With Trade Show Displays

I have a Willie Nelson song on repeat in my mind this morning: "On the road again, just can't wait to get on the road again." I think the song was triggered by a picture I received from my dad, and the fact that he is literally on the road again. If this is your first time [...]

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Join the Diers Exhibit Group Family

Family-Run Trade Show Display Company in Denver, Colorado Diers Exhibit Group is a small, Denver based, and family run trade show display company. My dad, Jeff Diers, started Diers about 18 years ago. This is my dad in the infant years of Diers. He used to wear ties and even tuck pens into his shirt pocket. You [...]

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4 Tips For Working A Trade Show Booth

It’s known that trade shows are essentially opportunities. You have the opportunity to engage an audience, pitch your product or service, and garner sales leads. It is important to research the event you’re attending ahead of time; gain an understanding of what your competitors are bringing to the table. This will insure you have a solid [...]

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3 Ways to Stay Comfortable & Healthy on the Show Floor

Preparation for a couple days on the exhibit floor goes far beyond picking the perfect trade show display, or planning your exhibit schedule. It is also important for you, and your staff to be comfortable and attentive. Wearing comfortable clothing, and giving your body the proper nutrients can improve work attitude and performance. Most trade [...]

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An “Oh So” Brief History of Silicone Edge Graphics

Six years ago, while attending EuroShop, the global showcase of all things lighting, retail, and tradeshow, I was introduced to “Silicone Edge Fabric Graphics” or “SEG.” At the time, the term was like a glob of peanut butter on the roof of my mouth. Now, Silicone Edge Graphics slides off my tongue like syrup and [...]

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Trade Show Exhibiting Can Be Enjoyable

On May 22, 2014 I was lucky enough to attend and exhibit at the Colorado Cannabis Summit hosted by the Exdo Event Center in Denver. This was one of the few times that Diers Exhibit Group has actually exhibited at an event. That might seem strange because we sell trade show exhibits, but it is a [...]

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Outdoor Products For Summer Trade Shows

It’s nearly July and that means summer is in full swing. In the summer time there are a variety of outdoor events, trade shows, and company gatherings. Colorado is known for its great summer weather and year-round sunshine. If you’re in the trade show industry, and plan to attend an outdoor event then Diers Exhibit [...]

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Tips and Tricks For Maintaining Your Pop-Up Display

You’ve recently purchased that awesome, epic, top-of-the-line popup display for your upcoming trade show. Your mind is racing through the long list you’ve complied in your head over the past week. Excitement floods into your belly, making it churn like the high-seas, but deep down you know you’ve got this! Barring a freak accident, or [...]

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The Wonders Of Backlit Banner Stands

So, you start with a simple banner stand; nothing special, just the classic aluminum base accompanied by a sweet, creative graphic. However, there is something more! Something that makes the bannerstand catch the eye of distracted bystanders. What exactly is it?It’s the incredibly innovative, yet simple idea of adding LED lighting strips behind the banner [...]

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